When people see a chip bag, they relate it to “unhealthy”. When people see a big size person, they relate him to “unhealthy”. Do they really care about what is inside of a chip bag? Do they really care about who this big guy is and what kind of life he has?
This is also a part from anti-discrimination project. I recreated a chip bag with silkscreen and digital printing. The front is like a regular chip bag, and put the word “fatties” as flavor of this bag of chips, or the most common “conclusion” of a big-size person’s life. But on the back, I designed a “nutrition fact” about this big guy based on Maslow Hierarchy of Needs. Then I used this bag as a photo album package, I put lost of personal photos with quotes from the person into it and sealed the bag.
If you really care, unseal the bag.